May 19, 2026 · 4:00 PM
Check-in — Lead Flow
32 min with Hannah Novak
Check-in
Recap
The short version of what happened
Lead volume up week-over-week off the referral push. We agreed to test one paid channel since referrals aren't scalable. Cole Bookkeeping will run a small local-services ad budget. Coach to send the campaign template.
Transcript
The full conversation
H
Hannah
Referrals are great but they're a faucet you don't control. What's the plan when they slow?
SC
Stephanie Cole
I haven't thought that far, to be honest.
H
Hannah
Let's start one paid channel small. $40/day, one offer. I'll send the template.
SC
Stephanie Cole
That feels doable.
What was decided
Check items off as you go