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Jun 2, 2026 · 3:00 PM

Strategy — Pricing & Follow-up

47 min with Samuel Okafor

Strategy

Recap

The short version of what happened

We confirmed the new pricing tier (+22%) and built a 3-touch follow-up cadence. Pratt Mobile Mechanics is leaving money on the table by quoting on the first call and never following up. Action: raise prices on the next 5 quotes and implement the sequence. Risk to watch: founder fear of pushback — we role-played two objections.

Transcript

The full conversation

S
Samuel
Walk me through the last five quotes. What did you charge and did you follow up?
DP
Devon Pratt
Honestly... I quoted on the call each time and only one got a follow-up text.
S
Samuel
That's the leak. You're a closer with no second touch. We're fixing that today.
DP
Devon Pratt
I get nervous raising prices though. What if they walk?
S
Samuel
Some will. The ones who stay pay you what you're worth. Let's role-play the pushback.
DP
Devon Pratt
Okay. Let's do it.

What was decided

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