My Plan
My Audit
Baseline business audit · completed Feb 18, 2026 with Tomas Reyes.
74
out of 100
Overall health
Marchetti Masonry has a strong delivery engine but leaks revenue at pricing and follow-up. The founder is the bottleneck — first 90 days focus on systemizing decisions.
What's working
✓
Sales Process · 76
Good rapport, weak follow-up cadence.
✓
Offer & Pricing · 70
Strong core offer; price is 20% under market.
Biggest opportunities
!
Team & Leadership · 59
Founder still in every decision.
!
Lead Generation · 62
Over-reliant on referrals; no paid channel live.
Section breakdown
Six areas of the business, scored 0–100
Offer & PricingSolid70
Strong core offer; price is 20% under market.
Lead GenerationSolid62
Over-reliant on referrals; no paid channel live.
Sales ProcessStrong76
Good rapport, weak follow-up cadence.
Operations & DeliverySolid68
Delivery quality high but undocumented.
FinancialsSolid65
No clear view of margin per job.
Team & LeadershipSolid59
Founder still in every decision.