May 19, 2026 · 4:00 PM
Check-in — Lead Flow
32 min with Tomas Reyes
Check-in
Recap
The short version of what happened
Lead volume up week-over-week off the referral push. We agreed to test one paid channel since referrals aren't scalable. Marchetti Masonry will run a small local-services ad budget. Coach to send the campaign template.
Transcript
The full conversation
T
Tomas
Referrals are great but they're a faucet you don't control. What's the plan when they slow?
TM
Tony Marchetti
I haven't thought that far, to be honest.
T
Tomas
Let's start one paid channel small. $40/day, one offer. I'll send the template.
TM
Tony Marchetti
That feels doable.
What was decided
Check items off as you go