Calls & Recaps
Every coaching call with its recap, transcript, and the action items that came out of it.
Strategy — Pricing & Follow-up
StrategyJun 2, 2026 · 47 min · with Renata
We confirmed the new pricing tier (+22%) and built a 3-touch follow-up cadence. BrightLeaf Cleaning is leaving money on the table by quoting on the first call and never following up. Action: raise prices on the next 5 quotes and implement the sequence. Risk to watch: founder fear of pushback — we role-played two objections.
Check-in — Lead Flow
Check-inMay 19, 2026 · 32 min · with Renata
Lead volume up week-over-week off the referral push. We agreed to test one paid channel since referrals aren't scalable. BrightLeaf Cleaning will run a small local-services ad budget. Coach to send the campaign template.
Onboarding — Baseline & Goals
OnboardingMay 5, 2026 · 58 min · with Renata
Kicked off the engagement. Set the 90-day goal: add $15K MRR and document the top 3 SOPs. Completed the baseline audit together. Biggest opportunity: pricing and follow-up. Biggest risk: founder is the bottleneck on every decision.