WC
My Program

My Coach

The person in your corner. Here's who they are, what they're best at, and how to reach them.

DM

Diego Marquez

Senior Performance Coach

Sales systems & closingPod: Grit Squad

About Diego

Former roofing-company owner who scaled to $4.2M before exiting. Coaches on offer design, phone closing, and building a sales floor that doesn't need the founder.

4.9
Coach rating
6
Years coaching
11
Owners coached now

What Diego is focused on with you

Right now, Diego is helping Crane Moving Co. fix pricing and follow-up before layering in a predictable lead channel. The 90-day target: get you out of being the bottleneck on every deal.

Reach your coach

Message in your pod
Grit Squad channel
Email
diego@hardknocks.coach
Office hours
Tue & Thu, 1–3pm ET

Next call

No call scheduled yet. Your coach will reach out to book the next one.

Grit Squad

Service businesses scaling 0 → $1M

  • RB
    Renata Bell
    SOPs & team operating cadence
  • SO
    Samuel Okafor
    Paid acquisition & lead flow

Your pod is your peer group — other owners on the same climb, plus backup coaches when yours is out.