My Program
My Coach
The person in your corner. Here's who they are, what they're best at, and how to reach them.
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Diego Marquez
Senior Performance Coach
Sales systems & closingPod: Grit Squad
About Diego
Former roofing-company owner who scaled to $4.2M before exiting. Coaches on offer design, phone closing, and building a sales floor that doesn't need the founder.
4.9
Coach rating
6
Years coaching
11
Owners coached now
What Diego is focused on with you
Right now, Diego is helping Crane Moving Co. fix pricing and follow-up before layering in a predictable lead channel. The 90-day target: get you out of being the bottleneck on every deal.
Reach your coach
Message in your pod
Grit Squad channel
Email
diego@hardknocks.coach
Office hours
Tue & Thu, 1–3pm ET
Next call
No call scheduled yet. Your coach will reach out to book the next one.
Grit Squad
Service businesses scaling 0 → $1M
- RBRenata BellSOPs & team operating cadence
- SOSamuel OkaforPaid acquisition & lead flow
Your pod is your peer group — other owners on the same climb, plus backup coaches when yours is out.